Fred's at Barneys on Madison Avenue is where the beautiful people lunch. Named after Fred Pressman son of Barney Pressman the man who opened the original Barney's NY on 17th Street. The shop then was known for its discount menswear, mostly suits. Flash forward a hundred years...Barneys now is the mecca for up to the moment designer luxury goods. Lunch at Fred's is a treat for the eyes + the mouth. The cuisine + the people watching are equally delicious.