The first time I met the charming Serena Armstrong was in Napa Valley the week after the BFF Bag Launch Party. She immediately ordered a Hudson Bay Messenger. I immediately liked her + thought yes a kindred Haute Bohemian soul.
Serena, a mother of two, a lover of home design, fashion, fabrics came to her present metier late. But it seems to be her destiny. After moving to Marin + renovating a home or two she started a home design blog to document the renovation. http://www.farmhouseurban.com/ Next came a few satisfied customers which morphed into Serena Armstrong Interiors. And finally her delightful atelier/shop on Magnolia Street in Marin. Where she both sees private clients + 3 days a week has the store open for retail shoppers.
The store is a not too overwhelming a mix high/low. Items such as chairs below + chaise lounge are given a facelift of elegance + usefulness. Modern fabrics + treatments of materials breathe new life into what had become stodgy pieces. Serena has a terrific eye + focused point of view. I would love to have her come to my home + spin her magic. Nothing seems too forced, just lovely + fresh. You can see some of her work in this month's issue of RUE Magazine.
And what is a visit on a Sunday morning to a home store sale without scrumptious enticements? Serena with her good taste had pastries + coffee from the
The SweetLife Bakery in San Anselmo on hand. Visiting the Farmhouse Urban Home Store, chatting with Serena Armstrong + savoring an almond croissant is truly THE SWEETLIFE.