What is Old + New? INDIGO

 Japanese peasants preferred indigo blue shades because the color mirrored the hue of the oceans surrounding the Japanese islands, a symbol that was both culturally and economically important.  The Japanese discovered that cotton is a difficult fabric to dye except with indigo. Consequently indigo dye was widely used throughout Japan as a coloring and designing agent for cotton textiles. The dyeing process lasted a week or more and required individual cotton pieces to be immersed and removed from the dye vat more than twenty times. This assured the dark blue color was firmly fixed in the material. Over time, use and washing, the dark blue appearance gradually faded, producing a visually striking effect.

Indigo melange in Paris during Fall 2012 Shows. Photo Tommy Ton

The High, the low + all the in between...

Americans think denim + we think Levi's + the gold rush....  In both cultures it was fabric of the worker.  Today Indigo is loved by all.

Indigo Chanel Paris...Photo by Tommy Ton

Indigo in a big way or just a piece makes a statement...

Style Raconteur... Photo by Tommy Ton

Naked and Famous Denim WeirdGuy Indigo Jeans, Momotaro Edition $260.00

Visvim Logan Deck Lo Denim Sneakers

Denim Iphone Case Cover

Chanel's Blue Rebel Nail Polish.

More on Japanese Indigo + American Denim...

Denim History

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